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Jõulunaeratus 2026 · 18th year in a row
750 wishes are waiting in the dark. Every donation lights one of them.
Every square below is one child’s Christmas wish. Some of them are in hospital, some in a children’s home, some in a family where the money barely covers food. By December this wall should be lit.
750lit
0waiting to be lit
First fundraising goal reached
The first goal is reached. Thank you for helping!
We have reached the €30,000 fundraising goal for 750 children's Christmas wishes. The wish wall stays lit as a thank-you. Now we are helping Christmas joy reach the children.
The second stage of Christmas Smile
Let's bring the joy to the children
A gift also needs wrapping, transport and people to bring the whole journey together. The €15,000 second stage helps fund campaign delivery and keep the first €30,000 dedicated to gifts.
Still needed
- From wishes to giftsCollecting wishes, sourcing gifts and coordinating partners.
- From gifts to gift bagsWrapping and preparing deliveries.
- Into a child's handsTransport and organising visits across Estonia.
Covered wish
Still waiting
The wall of 750 Christmas wishes stays lit as a thank-you. Further donations support the delivery of the campaign.
These are the wishes that keep coming up in previous years’ lists. The real wishes we collect in November from children’s homes and families. We never publish names, ages or anything else that could identify a child.
Who these children are
Three windows we send the light to
Each year we reach three groups. These numbers are this year’s plan: 750 children in total. The gift budget and additional reserve are shown separately below.
350children
Children in hospital
They do not get to go home for Christmas. We visit the children’s wards ourselves and hand the present to the child.
250children
Children in children’s homes
We grant their real gift wishes. One asks for headphones, another for LEGO, a third for warm winter gloves.
150children
Children in families that are struggling
Large families and single parents, for whom a Christmas present means going without something else. We bring the gift bag straight to their home.
Two stages, one Christmas Smile
The first fundraising goal is €30,000 for gifts. Reaching it automatically opens the second stage: €15,000 to deliver Christmas Smile. The combined goal is €45,000.
The first €30,000 goes towards gifts. The next up to €5,000 remains the existing reserve for transport, wrapping and possible price changes. The following up to €10,000 supports project management, advertising needed to raise donations, payment fees and other organisational costs related to Christmas Smile. The €15,000 second stage includes the €5,000 reserve; no cost is covered twice.
These are fundraising budgets, not costs already incurred or an automatic percentage deduction. We will disclose actual costs, use of the reserve and any unused balance separately in the final report. Campaign donations remain dedicated to Christmas Smile.
The first fundraising goal is reached. Stage two is open — help Christmas joy reach the children.
Received above the combined €45,000 goal:
Why we are asking in August
In December it is too late to make a promise
A present a child receives in December has to be bought in November and packed in early December. Every early donation is one line we dare to write on the list. Only then can we ask the child what they wish for.
1
Sep–Oct · the wall starts to light up
We gather donations and agreements with companies. The more we have by then, the longer the list we can promise to hospitals and children’s homes.2
November · the wishes get a face
We collect the children’s real gift wishes and buy the presents. From that moment every covered square is tied to a specific child.3
December · the wall is lit
We pack and deliver: to hospitals, children’s homes and families across Estonia. With a team of volunteer elves.Let's bring the joy to the children
Help the gifts reach the children
Choose an amount that suits you. Your donation supports the delivery of Christmas Smile; gifts, the reserve and organisational costs are itemised in the campaign budget.
Secure payment via Maksekeskus
As a private person you get the income tax back
Monthly donation or bank transfer
For companies and teams
Take your own block on the wall and leave your name on it
Every square is one child’s wish. If your company covers several at once, your block becomes its own area on the wall. Your name or logo stays on it for the whole campaign and goes into the final report. With an ordinary sponsor logo you cannot see what it was for. Here you can: as many wishes as you covered.
Lighter
400 €10 wishes
- Your name on the wall when the mouse goes over the block
- Your name in the campaign summary
- Income-tax-free donation
Flame
1 000 €25 wishes
- Logo on the wall block and among the supporters on this page
- Name on the wall + in the campaign summary
- A mention in one campaign post
Fire
2 000 €50 wishes
- Logo on the thank-you page too, seen by every donor
- Everything above
- Photos of your presents and a summary of where they went. You are free to use them yourselves
Main supporter
5 000 €125 wishes
- Logo in the campaign page header for all of December
- Everything above
- A joint post and a thank-you card with your logo in the gift bags
For your team
It does not have to be the whole company. Your own team is enough.
Ten wishes cost 400 euros. Split between twenty people that is 20 euros each. One person books it and gets the invoice, and the block on the wall carries your team’s name. It works just as well for a school class, a choir or a group of friends.
Copies a ready-made text you can paste into Slack, Teams or an email.
Companies pay by invoice. Write to us saying how many wishes you want to cover. We will send an invoice and reserve your block on the wall right away, even before the payment arrives. We can put the logo on the page within 24 hours.
Income tax incentive. Naerata Ometi MTÜ is on the list of NGOs with the income-tax incentive. A company can donate free of income tax up to 3% of its payroll või 10% of children year’s profit. More reaches the children than stays in your costs.
In the past, whole families’ gift lists have been taken on by, for example, the law firm Sorainen, the EBS school community ja the Eesti Metsameister team. Not looking to give money? Products for the gift bags or a whole children’s home’s wish list are just as welcome. Write to us and we will agree on the details.
For companies and teams
Help make Christmas Smile happen
Your company's or team's contribution helps fund the gifts' journey and campaign organisation. Choose an amount or contact us to donate against an invoice or offer transport and wrapping materials.
500 €
Contribution to the campaign delivery budget
Give 500 € →1 500 €
Contribution to the campaign delivery budget
Give 1 500 € →3 000 €
Contribution to the campaign delivery budget
Give 3 000 € →Select the company option in the payment form and enter who is supporting the campaign. Existing gift supporters and their blocks stay on the wall. New support does not add children's wishes to the wall.
We have done this before
How the previous years went
Jõulunaeratus 2022
20 000 €
Presents for children in hospital, for children’s homes and for large families.
How it went →Jõulunaeratus 2023
400+ children
The 15th year in a row. Presents reached children in hospital care, in foster families and in large families.
How it went →Jõulunaeratus 2025
Two funds
We joined forces with the Minu Unistuste Päev charity fund. We visited hospitals in Tartu and Tallinn.
How it went →They are already lit
Our main supporters
A bigger contribution gets more visibility, both on this page and in the posts where we talk about the campaign’s result.
Financial main supporter
Wallester
Main personal supporter
Bus partner
IV Pluss
If money is not what you can give
Three things that help almost as much
1
Share this page
Our best months have been the ones where a single story took off. A big budget is no substitute for that.2
Become a volunteer
In December we need hands for packing and delivery.
Get in touch →3
Talk to your employer
Most company donations start with someone inside the company bothering to ask. Forward this page to the person who makes that decision in your organisation.Before you donate
Frequently asked questions
Where exactly does my donation go?
The first €30,000 goes towards gifts. The next up to €5,000 remains the existing reserve for transport, wrapping and possible price changes. The following up to €10,000 supports project management, advertising needed to raise donations, payment fees and other organisational costs related to Christmas Smile. The €15,000 second stage includes the €5,000 reserve; no cost is covered twice.
These are fundraising budgets, not costs already incurred or an automatic percentage deduction. We will disclose actual costs, use of the reserve and any unused balance separately in the final report. Campaign donations remain dedicated to Christmas Smile.
Why are you continuing after the first goal is reached?
€30,000 is the fundraising goal for gifts. To help the gifts reach the children without funding campaign delivery from the gift budget, we are raising another €15,000 in stage two. This includes the existing €5,000 reserve and a €10,000 organisational budget. Reaching a fundraising goal does not mean that gifts have already been purchased or delivered.
Are the squares on the wall real children?
A square means one covered gift wish. There is no identifiable child behind it. The real wishes we collect in November from children’s homes and families, and they stay on our internal list. The page never shows a child’s name, age, place of residence or any health-related information.
Can I deduct the donation from my income tax?
Yes. Naerata Ometi MTÜ is on the list of non-profit associations with the income-tax incentive. As a private person you get the income tax back on the donated sum; as a company you can donate free of income tax up to 3% of your payroll or 10% of children year’s profit. We submit the data to the tax authority ourselves.
Can I give a thing rather than money?
You can. Toys, sweets, craft supplies, hygiene products and winter clothes all go into the gift bags. Write to toetus@naerataometi.ee and we will agree on what to bring and when.
Why are you asking for money before Christmas?
Because the present has to be bought first. If the money arrives in December, we no longer have time to turn it into a present. An early donation is what lets us make a promise to a child at all.
Before you decide
A person answers here
If your company is considering joining in, or you simply want to ask how all of this works, call or write. There is no form and no info@ address, Heiki picks up the phone himself.
Heiki Lutschan
Board member / project manager, Naerata Ometi MTÜ
