The end of the year is a time when companies look back on their achievements, celebrate their business results, and increasingly reflect on how to share their success with others. Charitable giving is an essential part of every company’s culture — those who hold helping people and animals in need as a core value stand out for their social responsibility.

One truly inspiring example in Estonia is Wallester, Europe’s leading card issuance platform, offering an all-in-one solution for digital payments and card management. Its CEO and co-founder, Sergei Astafjev, is also the main sponsor of Naerata Ometi MTÜ. According to him, helping should be a natural part of how a company thinks and operates every day — and it should never be postponed.

“When a company is doing well, it should give back immediately, not later. It’s part of the responsibility that comes with success,” he says.

Wallester’s Cooperation with Naerata Ometi

Sergei discovered Naerata Ometi about seven years ago while browsing online and noticing someone in need of help. He didn’t stay a bystander — he simply asked, “How can I help?” From that moment on, he has supported the organization every year — first as a private individual and now through his company as well.

“If someone needs a new bathroom, a vehicle to get to work, or a child needs medical treatment, every project deserves our contribution. They’re all equally important and touch us in the same way,” he says.

“If I had to highlight something, it would be helping children — as a parent, it’s the most natural thing in the world.”

Wallester’s story is a great example of how success and values can grow together. What began as a team of four has now become a thriving company with over 180 employees. Their profitable business has given them the opportunity to contribute meaningfully to helping others in difficult situations — not only financially, but also with their time and presence.

According to Sergei Astafjev, no one should ever be afraid to do good:

“If you feel the desire to help, then help. Even the smallest contribution can make someone’s life better.”

Bring Christmas Joy to Those Who Need It Most

We invite Estonian companies to take this important step and join our circle of donators.

Every year, Naerata Ometi MTÜ organizes the “Christmas Smile” campaign to bring hope and joy to children who must spend the holidays in hospitals, as well as to those living in foster and large families. Your company’s support can truly change lives — bringing smiles to children’s faces.

On our website, you can also find several ongoing projects where people in need are waiting for your help. Together, we can provide support to those who need it most — whether it’s children, families, or fellow Estonians facing difficult circumstances whose lives can be greatly improved with just a little help.

Every contribution — whether it’s a financial donation, practical assistance, or a collaborative project — is invaluable to those who need it most.

Make your company’s Christmas donation today!